Introduction Project

As Media Production: Induction

In this project the product that I used was Crab Paste. At first my group had some trouble deciding on how we were going to make Crab Paste seem appealing to any audience whatsoever, as it’s not a very appetizing product. In the end though we came to a conclusion and we now have a finished story board and Print.

Throughout this project my skills have developed in my use of photo shop. Before this I had never been on photo shop, and I am now capable of creating a background, change colour font and sizes. I am able to resize photos without losing the pixel. Unfortunately I am still unable to do a majority of tasks but I would like to think that my skills will develop throughout the year. One of my weaknesses in photo shop is being able to crop out a certain part of an image. I would like to think that I am progressing as I find that my strong skills in photo shop are progressing. I still have to learn more about photo shop, but I am quite positive that I will be able to come to terms with each tool, and my pieces of work will be a lot better. Altogether I think I still need my skills in using each tool to progress.

In conclusion we first decided to aim our project at gay males, but when given out project we thought decided that this may be too hard and complicated so we came to a agreement to aim it at straight males. We were going to aim our product at 16 – 19 year olds, who are in further education and still live with their parents/family.  Before we rebranded Crab Paste, its original audience was for adults who live either with or without a partner. It was designed to be cheap, so any social economic group could buy it.

I think the main element in my work that work best was the story line. I think it was good to use crab paste as an attraction to girls, making boys buy the product just to get the girls. Our age group was 16 – 19 year olds, and at this time boys and girls tend to sexually active with each other. So this was the main reason why we used Crab Paste to be an attraction. I also thought the my text for ‘Out with the old... In with the new’ worked well, as I changed the font for each statement to make it seem as though having Crab Paste can change you and get the right girl for you-self. The element in which I don’t think work was the font i used for the title ‘Crab paste’ as I thought it looked to be too bold for my page, it also made my Print look a little over crowded and messy I thought.

If I was to do my project again, I would like to be more prepared and know what each part of my story board would be. Unfortunately we wasted a lot of time, trying to come with a new idea of where to sit instead of the grass. So we should have had a backup plan for this problem. Maybe we could have possibly come prepared with a blanket for everyone to sit on. I would change the way I did my print altogether. I would have a different background/ main image.  I wouldn’t have made my Print look so crowded and made it more simple and understandable. I would of taken more time as to where I took my photos, as in the background you can see a woman pushing a pram. And in my pictures of my story board someone has a camera situated next to him. This unfortunately makes the picture seem less believable. It’s hard to see the actual story going on in my story board, as the main girl is meant to walk away from her boyfriend and go to the guy who has the crab paste. Disappointingly this is hard to see, so if I were to do it again I would make the models be more believable, and make the storyboard seem more obvious and understanding.

Unfortunately I find that my final idea can be seen as a bit girly, as its setting was in the park, and my Print seems a bit too loved up. The majority of 16 -19 year old guys may won’t be looking for love as they are young and just possibly want to go out to have some fun. If I were to improve my project to make it seem more interesting to 16 – 19 year olds, I would make Crab Paste seem as though it won’t make you fall in love, just get a girl you may like and have fun. I would change the colours I used to be more masculine, and more appealing to my audience. I also would have done more editing to my image to make it seem less loved up.

In this project you can see that I know how to attract different social groups as I used Crab Paste as an attraction for guys to get the girls. This evidently shows that I understand that girls and guys want to get together because of their age group.

In conclusion I would like to think that over the past week on using my skills on photo shop and using a camera. I will like to think that at the end of this course they would have progressed into much a much higher ability.